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About Trigger Logic Statements

If your trigger contains only one action, there is no logic statement. However, if you add another action, you must make a decision: do you want the trigger to activate when Action 1 AND Action 2 are in effect, or when Action 1 OR Action 2 are in effect? For each additional action, you must make a similar decision, until your trigger is structured the way you want. This structure is called a logic statement.

 

The AND Operator takes a series of elements and puts them together to create a statement. Here is an example of a trigger’s logical statement:

 

Activate this trigger for anyone who:

 

Completes a survey

AND

Opens an email

 

The trigger is activated only when customers have performed both actions.

 

The OR operator also combines elements in a statement, but works a little differently:

 

Activate this trigger for anyone who:

 

Clicks Link #1

OR

Clicks Link #2

 

The trigger is activated when customers click Link #1 or Link #2.